Episode #1 - Ben Foster, Co-founder of Prodify and Former CPO of Whoop

In our conversation, we discuss:

• How to leverage data generated from wearables in a way to drive consumer engagement

• Whoops pivot from a B2B product to a B2C product

• How did Whoop cross the chasm from early adopters to more mainstream consumers

• Experiences from being a product manager at Ebay and how to build a marketplace product

• What was it like working with Marty Cagen

• What is Prodify and how does Prodify help it’s clients

• Top 3 areas in which product management organizations struggle

• Conducting internal audits of of product management organizations

• Advice for product leaders in healthtech or product managers thinking about entering healthtech?

Listen now on Apple, Spotify, Overcast, Pocket Casts, and YouTube.

Find the full transcript at: https://www.concepttocare.com/episodes/concept-to-care-episode-1-ben-foster

Where to find Ben Foster:

• LinkedIn: https://www.linkedin.com/in/benfoster/

• Website: https://www.prodify.group/

Where to find Angela Suthrave:

• LinkedIn: https://www.linkedin.com/in/angela-suthrave/

• X: https://twitter.com/ASuthrave

Where to find Omar Mousa:

• LinkedIn: https://www.linkedin.com/in/omarmousa/

• X: https://twitter.com/OmarMHealth/

Referenced:

• Prodify’s website: https://www.prodify.group/

• Whoop’s website: https://www.whoop.com/us/en/

• Vision-Led Product Management: https://www.prodify.group/framework/vision-led-product-management

• Build What Matters: Delivering Key Outcomes with Vision-Led Product Management: https://www.amazon.com/Build-What-Matters-Delivering-Vision-Led-ebook/dp/B08GQMCP19/ref=sr_1_1?tag=scribemedia-20&dchild=1&keywords=Ben Foster and Rajesh Nerlikar Build What Matters&qid=1598919535&sr=8-1&geniuslink=true

• Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986

• Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) by Marty Cagen: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507

• Empowered: Ordinary People, Extaordinary Products (Silicon Valley Product Group) 1st Edition by Matry Cagen: https://www.amazon.com/EMPOWERED-Ordinary-Extraordinary-Products-Silicon/dp/111969129X

• Emily Capodilupo: https://www.linkedin.com/in/emily-capodilupo/

• Kristen Holmes: https://www.linkedin.com/in/kristen-holmes/

• Concept to Care Website: https://www.concepttocare.com/

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